Sunday, April 5, 2009

FAILURE OR SUCCESS

THE TOP TEN
INDUSTRIAL FAILURES
OF
2009




If everything that we could imagine going wrong does indeed go wrong and our US economy continues to shrivel, there are, more than likely a number of dysfunctional industrial elements that will serve as distinct reminders as to why it will. As all of these elements are intricately linked with one another, the failure of one more or less assures the failure of another. As the industrial domino affect has already created a worldwide economic downturn, there is virtually no reason to believe that this affect will not continue. As it does continue and will continue to continue, it is imperative that we look at the superstructure that is enabling this extraordinary chain of events to continue.

While it is obvious that the financial industry is on the skids and virtually every other industry is directly affected by the fact that it is, the financial industry being on the skids is not in any manner whatsoever an indication of why our nation is in the midst of economic decline. Given the fact that virtually every industry has gone to the financial industry for financial help, it must be recognized that the quest for financial help, entirely overshadows the much larger fact the very few industries in America actually understand the larger scope of the bigger picture. As that bigger picture is all about thinking entirely out of the box of conventional economic theory, it is as well all about thinking entirely out of the box of conventional industrial theory. Having said this, the fact that every industry is seeking financial assistance from the financial industry belies the fact that all industries are also seeking regulatory assistance from the government that regulates the financial industry.

In other words, as every industry in America is looking for financing, every industry is as well, looking for direction. As the lack of direction is clearly causing our economic decline, that same lack of direction can be attributed to specific industries that until this historic and monumental evolutionary decline were the benchmark of both our nation’s industrial and economic strength. The fact that these industries represent the core elements of our nations industrial and economic superstructure is very disturbing and the reason of course is that as our superstructure is failing, it is doing so only as a result of a remarkably high level of miscommunication between these core American as well as core global industries.

Essentially, as of right now in 2009, we in America are absolutely clueless as to what we are supposed to be doing next even though clues as to our future industrial direction abound. While every industry is currently seeking cash, every industry is as well, trying to figure out how to generate cash. Yet, until the mechanism that regenerates our superstructure is in place, none of us will indeed, have any cash.

The title of this essay is “THE TOP TEN INDUSTRIES THAT WILL FAIL IN 2009”. The reason for this title is that within the great irony we in America are facing today, this essay could just as easily have been entitled “THE TOP TEN INDUSTRIES THAT WILL FLOURISH IN 2009”. Getting to the actual point of this essay however, let’s look at the industries that will either fail or succeed.

The auto industry appears on the surface to be one of those industries that will fail. As this industry has not been able to produce the perfect auto for many decades, it has none the less, continued to produce automobiles. The question therefore, is not only what the perfect automobile is, but, what the perfect definition of personal and professional transportation must and will eventually become in our 21st century. While auto manufacturers worldwide are experiencing dramatic drops in sales, at the same time auto owners worldwide are experiencing a dramatic drop in their desire to purchase an automobile. While part of this lack of desire can be directly associated with the inability of an awful lot of people to be able to afford a new automobile, a much larger part of this lack of desire is based upon the fact that Americans and their global counterparts simply have many more forward thinking industrial ideas on their mind. With the enormous expansion of technological ideas taking place in our nation and our world today, the notion of getting into a car and driving somewhere has quite literally been replaced with staying home while getting somewhere altogether different in the process.

The agriculture industry is next up on the list of industries that will more likely than not, experience significant failure. The reason this industry will do so is twofold. First and foremost, this industry has not reconciled its dual role in producing crops for food and crops for fuel in our 21st century industrial economy. With the agricultural industry existing for all practical purposes within the same industrial state of confusion as the auto industry, the fact that cars are not selling belies the fact that the agricultural products that should be fueling these cars are not maturing substantially enough in the proper industrial direction of being able to do so. Given the fact that agricultural products in our 21st century industrial model must substantially be utilized for the production of fuel, the secondary role of this industry must as well, come to face its evolutionary future.
Within that future, regional agricultural food markets must be developed.

The third industry to fail in 2009 will be that of healthcare. The reason for its inevitable failure however, has virtually nothing whatsoever to do with the underlying theme that has kept it both alive and highly controversial in the past twenty years. Affordable healthcare, an innocuous term that has been bandied about within the corridors of the health, insurance and legal industries for far too long, is simply a misnomer and one that has no bearing whatsoever on the future of what is clearly unfolding as a significant emergence of advanced environmental healthcare technologies. As the notion of getting sick and being uninsured in the cases where such sickness could be long term and directly affect ones ability to make an income is rapidly being replaced by the super technological advancements in medical procedures, suggesting that someone could be sick for a long time has more or less become redundant. The notion of affordability therefore is equally redundant as the larger notion of creating healthy, technologically advanced personal living environments sits quite clearly on the outskirts of conventional healthcare consciousness.

The fourth industry to fail in 2009 will be the residential construction industry. Of all industries to fail in 2009, this industry is clearly the most monumental essay of late 20th and early 21st century economic decline and the hopelessly negative emergence of both family and community dysfunctionalism that has caused this decline. The reason is simple, for every American home built in the last two hundred years, the vast majority of Americans who live in these homes have simply lived in the psychological past these period homes represent. Whereas one would think that in a constantly changing, growing and emerging industrial society, all aspects of industrial development associated with that growth would be reflected in the constant and continuous upgrading of ones personal abode, quite sadly, this simply has not taken place here in our America as much as it has in other cultures. Because it has not, we in America are faced with immense populations or hamlets of negative iconoclastic behavior whose entire socio-economic developmental focus is the memory of the wood stove, muskets and chewing tobacco mentality of the Civil War era or other eras wholly devoid of proactive or forward thinking industrial momentum.

The fifth industry to fail in 2009 is the collective entities of both public and private education. As there is virtually no grandparent or parent of children attending either our public or private universities who is not fully aware of the fact that the goal of education is entirely at odds with the failed promise of education, paying for the unfulfilled objectives of higher education has come face to face with the reality that such payment is superfluous. What’s the point?

The point is simple. This essay is entitled “THE TOP TEN INDUSTRIES THAT WILL FAIL IN 2009”. The opposing point is that this essay could just as easily have been entitled “THE TOP TEN INDUSTRIES THAT WILL FLOURISH IN 2009”. As I have only mentioned the five industries that have the potential to fail thus far in this essay, there are of course, five more industries left that could possibly be defined as failures. At this juncture, I think it is imperative to ask ourselves a few questions. Should we list the other five that have the potential to fail, or, should we instead take the time to say why the first five industries don’t have to fail?

Public and private higher education is a promise we as Americans made to ourselves decades ago. Within that promise was the realization that without some form of disciplined and civil thought, industrial progress would wane. If such progress did wane, we collectively as a nation of United Americans From The States would be faced with the realization of starving to death both socially and financially. Having spent two hundred years living within the framework of a constantly evolving industrialized social framework, why would we in 2009, suddenly decide to say the hell with it?

Of course we have not, and, in spite of the fact that we are dealing with some structural industrial and economic difficulties that appear to impossible to sort out, we will indeed sort them out. As a promise is a promise and the greater promise is that of what we have promised to our children, it strikes me that public education today remains the definitive link to actualizing that promise. But how? How do we pull off the most remarkable transformation of both public and private education in the history of our United States of America? The answer of course is that we look to our industrial inventiveness. Within that inventiveness and if just twenty years ago there were 209 subjects we sent our children to college to learn and today there are 2009, we have 1800 new subjects with 1800 new sources of funding that will assure eighteen thousand new jobs in eighteen thousand old communities here in our America. As there are many more than eighteen thousand communities in our America, my point is my point. Public and private education is on the top of the list of “THE TOP TEN INDUSTRIES THAT WILL FLOURISH IN 2009”. If we choose to make it so.

The second most flourishing industry in our nation is the residential housing industry. The reason it has become so is that we have over the course of the last two hundred years, built a nation of communities with distinctly different and historical architectural as well as cultural footprints. Within the melting pot of these collective heritages, we have in turn embraced the continuity of technological advancement. In doing so, a Belgium immigrant blacksmith of America’s 1800s evolved his family’s industrial heritage from hammering horse shoes then to crafting technologically advanced watering troughs engineered to divert, purify and redefine the use and function of rainwater in 2009. In turn, as one generation after another had to breathe the air of the blacksmith’s shop, each generation became that much more conscious of indoor air quality both in the shop and the home adjacent to the shop. As time moved forward and varying technologies began to interplay with one another, before long, purified rain water engineered to coexist with purified air created green wall systems in the homes of fourth generation Belgium immigrants. In turn, fourth generation industries sprouted continuously assuring the financial strength of the shop owner, homeowner and community both the shop and home were located in.

Within this constantly evolving diversion of original ancestral industrial brilliance and with the help of both 21st century public and private education, a great, great granddaughter at one of America’s leading edge, environmentally focused universities knowing full well that rainwater flowed continuously throughout their two hundred year old American home history was able to not only apply those technologies but educate others in the advanced sciences of both rainwater and air quality management. And of course she was in turn able to educate in the bilingual languages of both her Belgium and American ancestors.

The third most flourishing industry in our nation is healthcare. Of course, part of the reason for the success of the healthcare industry is that a man who two hundred years ago as a blacksmith, emigrating to the United States not at all realized that by doing so he would be fulfilling a much larger industrial dream, as he had virtually no idea at the time just exactly what that dream would come to and between the time this man emigrated and today in 2009 when his great, great granddaughter his family would be building state of the art watering troughs, something else even more dynamic was occurring.

It turns out that this man’s great, great granddaughter had a brother who unfortunately was afflicted with upper respiratory ailments that were through genetic profiling, proven to be directly related to the air quality of the original blacksmith shop. With the same dedication as his sister, but unlike her his career direction found him in the medical profession. As his technological interest in blacksmithing took on an entirely different albeit similar focus, health education proved to be his stamp on the constantly evolving architectural blueprint of his family tree. Teaching proactive and preventative environmental healthcare became his forte and within the discipline of his chosen medical profession, he was able to design and implement and environmental healthcare initiative through the local hospital he held his medical practice in. Knowing full well that the application of advanced rainwater and air quality management was at the core of this healthcare initiative, he soon became known throughout the community he lived in as the traveling air quality doctor. Working in unison with members of both the local and regional residential construction industries, he and his associates in turn were able to diversify the medical industry. In doing so, the cost and focus of healthcare spread over a wide ranging collection of seemingly unrelated industries. Brought affordability of healthcare into the proactive context of 21st century sustainable industrial and economic viability.

The fourth most flourishing industry of America is agriculture. With a clearly defined industrial imperative finally in place, America’s agricultural industry having successfully wedded its 21st century crops for fuel initiative with the larger fossil fuel initiative of the 20th century, the symbiotic movement between bio and fossil fuels merged with the solar, wind and geothermal industries to produce both regional public utility grids and regional transportation fueling networks. Within the framework of these networks, community service stations flourished to the point where once again a motorist could go to a service station and actually expect full service once he or she shut off the multitude of engines that powered the multitude of vehicles they drove into that service station.

A clean windshield once the benchmark of an S&H Green Stamp caring neighborhood industrial economy again became the signature of customer service. Checking under the hood again became a ritual that brought the driver out of his or her car to talk with the attendant about the goings on in the community. Within those 21st century gas station talks however, something had clearly changed. And. Of all that had changed, it was the conversation of about the local grocery store that changed the most.

Given that the local grocery store had been transformed into a proactive, multi-dimensional agricultural shopping center, it had as well been transformed into a community college of sustainable nutritional and environmental education. Within the boundaries of that education was of course the financial prosperity of the community both the grocery store and the service station served and represented. Co-mingling with these two community socio-economic anchors was of course the local hardware store.

What made these three community centers of commerce flourish however was the larger relationship they each shared with the greater regional farming networks that produced and processed not only the industrial fuels these communities relied upon but the organically grown food that fed their families as well as the residential garden compost and home construction debris constantly being recycled within the continuous nature of these advanced industrial processes. As it was not the least bit uncommon to see hybrid light duty delivery and service vehicles co fueling with fossil fuel powered construction vehicles, it was as well not the least bit uncommon for the local motorist to off load used cooking oil at the service station that redirected that oil back to the regional refinery it came from. In the same breath, those hybrid delivery vehicles moving from grocery store into the residential neighborhoods for food delivery did as well move a small army of experts into and out of the burgeoning high tech residential construction zones that were now flourishing in every community. With the local service station functioning as a refueling station for a multitude of vehicle types, it was as well functioning as a headquarters for the technicians that monitored the combined energy use of both the motorists technologically advanced vehicle and technologically renovated home.

As it was becoming clearer and clearer to all in the community that such monitoring was essential, given the fact that our nation’s agriculture industry had successfully wed it role as food provided with energy provider, the local service station simply became the logical place for such monitoring to take place. Being able to monitor the energy performance of one’s vehicle while also being able to monitor the overall energy performance of one’s house, the service station being connected via advanced information technology simply became the place where not only would an air filter for an automobile could be ordered and installed, but an air filter or water filter for the home that housed that auto could be ordered and scheduled for installation as well. As the equipment used to monitor the performance of the auto was now being used to monitor the technology of the home, in the process of washing windshields and checking under the hood, checking under the roof was added to the evolved social dialogue of neighbors pumping new age gas.

As the fifth industry to flourish in 2009 was indeed the auto industry, it was quite remarkable that just as easily it could be described as the first industry to fail in 2009. Its failure or success being directly related to the capacity of all other industrial sectors to define a collective 21st century national industrial benchmark from which all industrial participants were enabled the un-restrained dialogue of proactive economic growth, was then the overriding determining factor in that success. As our industrial economy, which is still based upon our nation’s larger humanitarian imperative evolved first by 1800s Belgium immigrant blacksmiths shoeing horses as well as many other immigrants applying many other 1800s technologies, the purpose of their vision was the collective need they had and we still have as a nation to constantly redefine our collective notion of human transportation our human movement.

Throughout America’s 20th century that movement was defined and realized by our collective need to connect the many communities of a America via a transportation system that combined, rail, waterway shipping, interstate highways and air traffic for the collective good of our national industrial economy. While today the same imperatives are needed, they are not needed in the grand scale of the 20th century. Instead they are needed in the micro-scale of local urban and rural community development. Unfortunately, far too many architects of our 21st century industrial vision have locked onto the big picture for the validation of their big dream. Thinking that first we must build entirely new nationwide public utility grids and transportation grids, their vision lacks the common sense associated with technological retrofitting. As the driving force behind an industrial economy is the creation of industries that create jobs that finance the growth of new infrastructure, the jobs of our 21st century are virtually all local in nature. While the end goal of our 21st century is to have perfected the perfect industrial relationships that should exist between solar and wind and biofuel, fossil fuel and agriculture, that relationship is virtually impossible to form if we continue to think from the top down perspective of our nation’s 20th century. Co-mingling of infrastructure will be the key to our nation’s 21st century industrial prosperity and until we can realize the extent of such co-mingling, the industries of 2009 that will fail, most likely will fail.


The Blue Collar Industrialist

http://bluecollarindustrialist.blogspot.com/

M. Patrick Dahlke

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