When a shape is in harmony with itself, generally speaking, those that view the shape will feel that sense of harmony coming from that shape. When the shape has a sense of order to itself, again, that sense of order will be reflected in the response others have to the shape they are viewing.
All in all, an appealing shape is an appealing shape due in large part to the fact that it strikes some kind of harmonic resonance with the viewer. And, as it does, the viewer will often go through a sense of wanting to possess that shape, or, be a part of that shape, or, a sense that the viewer wants that shape to become a part of ones life. Either way, a good shape is simply a good shape.
One of those energies might be a lack of artistic rhythm. Something just tells the viewer that although they might love to dance with an object, more than likely that object either has itself, or, was created by someone with two left feet and is therefore, virtually impossible to dance with.
A bad shape might have had a poor choice of colors attached to it or of not a poor choice of colors, a poor placement of those colors.
Either way, something just tells the viewer to step back from the shape a little bit in hopes that in doing so, distance will put those colors into perspective. Unfortunately, when it comes to color or the placement of color, stepping back at times might compel a person to step all the way back to San Francisco in order to properly view a geometric shape on display in New York.
Along with artistic rhythm and color, there is yet another tell tale sign of a bad shape. This sign is in fact the geometry of the shape itself, does the shape essentially move along with its artistic, as well as color rhythm, and, do so in a manner that conveys to the shape that it indeed would love to be able to dance with itself.
Is the logo designed to exude a sense of confidence in the direction Hillary Clinton is hoping to take the country in? Is the logo something that someone might be compelled to put on the back bumper of one's car? Whose gonna be putting this campaign logo on a sign and place it on their front lawn?
What happens if a whole bunch of people put the same sign on their front lawn? What happens if each of the people who do this, place the sign the wrong way on their front lawn?
What would happen if someone were to drive by and see a rambling pile of signs pointing every which way? Would that person stop the car and be mystified or entranced? Would that person be hopelessly confused? Would that person drive off in a flurry and immediately go register as a Republican? Would that person just give up entirely and not vote at all?
What on earth is the message here? What direction is Hillary hoping to lead the country in? Is this logo a symbol for re industrializing the nation?
Is this logo a symbol of establishing a comprehensive mixed energy policy? Is the logo a symbol for job creation or community education reform associated with a sound mixed energy policy?
Read on and tell me what you think.
As one of the key elements of a good design is that design's ability to logically, or, rhythmically or mathematically repeat itself, a sure sign of a flawed design is that it simply cannot. Thus without having to look very carefully at all, it is easy to see that the logo created for Hillary Clinton, the H Logo was no doubt created by someone as knowledgeable of engineering as this woman is about strategic matters that clearly need to be addressed by an actual mechanically minded next president.
Maybe the next four logos will change things?
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